Greek Mythology Essay - 1491 Words

Greek Mythology Odysseus, in Greek legend, a Greek hero, ruler of the island of Ithaca and one of the leaders of the Greek army during the Trojan War. Homers Odyssey recounts Odysseuss adventures and ultimate return home ten years after the fall of Troy. Initially, Odysseus was mentioned as the son of Laertes, king of Ithaca, although in later tradition Sisyphus, king of Corinth, was considered his real father, his mother having later married Laertes. At first Odysseus refused to accompany the Greeks to Troy, feigning madness by sowing his fields with salt, but the Greeks placed his son Telemachus in front of the plow, and Odysseus was compelled to admit his ruse and join the invading army. Throughout the Iliad of Homer, he is†¦show more content†¦Orion then consulted an oracle, who told him he could regain his sight by going to the east and letting the rays of the rising sun fall on his eyes. His sight restored, he lived on Crete as the huntsman of the goddess Artemis. The goddess eventual ly killed him, however, because she was jealous of his affection for Aurora, goddess of the dawn. After Orions death, Artemis placed him in the heavens as a constellation. Orion, in Greek mythology, a mighty hunter beloved by the goddess Artemis; tricked by her brother Apollo, Artemis shot Orion with an arrow; he was placed among the stars. PANDORA Pandora, in Greek mythology, first woman on earth, created by the god Hephaestus at the request of the god Zeus. Zeus wished to counteract the blessing of fire, which had been stolen from the gods by the Titan Prometheus and given to human beings. Endowed by the gods with every attribute of beauty and goodness, Pandora was sent to Epimetheus, who was happy to have her for his wife, although he had been warned by his brother Prometheus never to accept anything from Zeus. In bestowing their gifts on Pandora, the gods had given her a box, warning her never to open it. Her curiosity finally overcame her, however, and she opened the mysterious box, from which flew innumerable plagues for the body and sorrows for the mind. In terror, she tried to shut the box, but only Hope, the one good thing among many evils the box had contained, remained to comfort humanity inShow MoreRelatedGreek Mythology : Greek And Roman Mythology885 Words   |  4 Pagesvalues of a culture. (Rosenberg) With Greek and Roman Mythology we learn or are introduced to the idea of how the universe is formed, we learn about love and of course we learn about tragedy. Greek and Roman mythology has a strong influence on our culture today. The Greek culture affects our everyday way of life. They created democracy, the alphabet, libraries, the Olympics, math, science, architecture, and even lighthouses. (Unknown) Greek and Roman mythology go hand in hand with gods and heroesRead MoreGreek Mythology And The Mythology1154 Words   |  5 Pagesand lessons of Greek mythology have shaped art and literature for thousands of years. Later Greek writers and artists used and elaborated upon these sources in their own work. Did you know that in ancient Greece, stories about gods and goddesses and heroes and monsters were an important part of everyday life. They explained everything from rituals to the weather, and they gave meaning to the world people saw around them. Many consumer products get their names from G reek mythology. For example sportsRead MoreGreek Mythology And The Mythology850 Words   |  4 Pagesdepending on which part of the world an individual is in. The Greeks and Romans are both very polytheistic civilizations. They believe in a multitude of gods and creatures, and they have gods for fertility, elements, war, medicine, and a multitude of others. The mythology of these two cultures is exceedingly similar, although for those looking for a more interesting view on the subject, Greek mythology is far superior to Roman mythology. The time period in which mythological tales were told beganRead MoreMythology In Greek Mythology879 Words   |  4 Pages Greek mythology is commonly mistaken by those unfamiliar with it as a religious subject. Instead, they are a set of stories about Greek gods, goddesses, heroes, and heroines that serve to entertain and give an explanation of how the world came to be. It’s apparent that the world wasn’t like the way it is currently from the beginning, but the myths do give us an idea of how things were like. As Edith Hamilton once said, â€Å" But what the myths show is how high they had risen above the ancient filthRead MoreThe Mythology Of Greek Mythology978 Words   |  4 PagesThere are many different types of different creatures of Greek Mythology. There are Centaurs, Minotaur, Pegasus, Sirens, Medusa, and many more. These creatures can either be helpful to the Gods and Goddesses or they can work against them. Some of the creatures’ stories even intertwine with the stories of the Gods and Goddesses of Greek mythology. I will concentrate on the following creatures: Centaurs, Pegasus, Sirens, and Medusa. My favorite creatures out of all of these are the Sirens, becauseRead MoreMythology : Ancient Greek Mythology1527 Words   |  7 PagesMythology is a vast collection of made up/fake stories told during the Ancient Greek era. That is what we are told at young age growing up learning about Greek Gods and Goddesses like Zeus and Hercules. But actually the mythology comes from the word myth which is a Greek word for speech or discourse, but later adapted the meaning of fable or legend (Doyle, 2015).The traditional stories, poems, literature, and art have been passed down for years. The stories about Gods and Goddesses, heroes, and monstersRead MoreGreek Mythology8088 Words   |  33 PagesGreek  Mythology   I   INTRODUCTION   Temple  of  Apollo  at  Didyma   The  Greeks  built  the  Temple  of  Apollo  at  Didyma,  Turkey  (about  300  bc).  The  temple  supposedly  housed  an  oracle   who  foretold  the  future  to  those  seeking  knowledge.  The  predictions  of  the  oracles,  delivered  in  the  form  of  riddles,   often  brought  unexpected  results  to  the  seeker.  With  Ionic  columns  reaching  19.5  m  (64  ft)  high,  these  ruins   suggest  the  former  grandeur  of  the  ancient  temple.   Bernard  Cox/Bridgeman  Art  Library,  London/New  York   Read MoreThe Greek Mythology1084 Words   |  5 PagesAncient Greek mythology is somewhat different from the common modern way of thinking. Ancient Greek mythology will mostly base its acceptance of actions on the laws of the god’s, while modern society mostly bases its acceptance off of soc ial affairs or the people around them. Even though twentieth century readers might have a different way of thinking than ancient Greek’s, the essence of describing a character in literature remains constant. Throughout the semester, many of the ancient literary worksRead MoreGreek Mythology : Ancient Mythology1630 Words   |  7 PagesGreek mythology denotes to the myths of the early Greeks, Greece gods, and mythical creatures. While pertaining to these legends and myths includes; to their Gods, the nature and heroes, tales of clashes, and of their adventures. It is also a brief on the origin and connotation of their cult, and the innumerable practices that remained shadowed by them. Myth is defined as; a traditional, typically historic story pertaining to mystic beings, descendants, or heroes that serve an essential kind in theRead MoreGreek Mythology : Ancient Greeks1835 Words   |  8 PagesThe Ancient Greeks believed in many gods and heroes during their time. Each one h ad a sole purpose in a mortal’s lifetime. Greek mythology had a huge impact on religion in Ancient Greece. The Greeks performed rituals in order to honor their gods. Mythology affected the Ancient Greeks in many ways. The origins of mythology, the influences of mythology through a human’s lifetime and lessons taught in the ancient myths will be examined. Why Greek mythology was created Greek mythology was created

The cheese slicer, invented by Thor Bjrklund of Norway

The cheese slicer, or cheese plane, is an ingenious invention developed by a Norwegian cabinet maker, Thor Bjà ¸rklund. Using a principle similar to that of the carpenter’s plane found in his workshop, Bjà ¸rklund perfected a device for making very thin, uniform slices from the hard cheeses favored in Norway, such as gouda and jarlsberg. Thor Bjà ¸rklund Invents the First Cheese Slicer Bjà ¸rklund invented and patented the cheese plane in 1925. He founded the company Thor Bjà ¸rklund Sà ¸nner AS in Lillehammer two years later, which was Norway’s only producer of the traditional Norwegian cheese slicer (ostehà ¸vel), and the first in the world. Since then, the company has produced over 50 million cheese slicers. Originally, it took an hour to produce each cheese slicer, while today, approximately 7,000 slicers can be made in an hour. Other Cheese Slicing Inventions The cheese plane is not the only invention dedicated to cheese, however.  The cheese knife itself is designed to combat the issue of very soft cheeses. With a serrated blade, the cheese knife reduces the amount of soft cheese stuck to the blade. Most blades will also have holes to reduce the likelihood of cheese sticking to the knife.  The cheese cutter features a board with a wire on a cutting arm. The wire is of a fine gauge, again designed to cut through soft cheese without sticking. The action of the cheese wire is like that of a garotte.

Communication Theory Paper - 969 Words

Running head: COMMUNICATION THEORY PAPER 2 Communication Theory Paper Name University of Phoenix Communication Theory Paper 2 Communication is an important part and concern in many organizations. With many organizations having such a diverse workforce communicating has an impact on how well employees, patient and family members interact together. Many communication issues arise due to the fact that there are many employees from different cultures and different genders. These issues have an impact on how effectively tasks are done within the organization causing concerns with family members, patients and even coworkers. The different individuals that are from different cultures and genders have different ways on which†¦show more content†¦Females are already uncomfortable about having a male take care of them that by them being quite seems to make them more uncomfortable. Open communication between male employees, patients and family members can cause some concerns with the family member on how the quality of care is with their loved one due to them understanding and rel ating to the patient. This issue leads into another issue when it comes to the cultural difference among all involved. When individuals from different cultures work in a health care facility their communication skills have an impact on how much all individuals understand each other. Individuals from different cultures sometimes speak a different language, speak broken English or have a strong accent. With such a diverse workforce in healthcare the impact their communication skills have on coworkers and managers is not as bad as on family members, patients or caregivers. The facility has some coworkers and managers that are from different cultures so they tend to relate to their communication skills. However, for the coworkers and managers that are not from their culture they tend to stay away from or avoid communication with these employees due to the fact they can not understand their broken English, tone or body language. The different cultures have different ways of communicating so the individuals from these cultures are oftenShow MoreRelatedCommunication Theories Paper1190 Words   |  5 PagesCommunication theories paper Amanda Haring Com 310 â€Æ' Communication is defined as a process by which information is exchanged between individuals through a common system of symbols, signs or behavior. Communication helps us understand one another. (Communication, 2011). Communication is broken down into theories. Three examples of these theories would be the social penetration theory, cognitive dissonance theory and the uncertainty reduction theory. The social penetration theoryRead MoreCommunication Theories Paper1913 Words   |  8 Pages Communication Theories Paper Communication theories are important to learn and understand. Learning these theories helps us apply the theory to our own life. It helps our critical thinking skills as well as benefits one to understand the value of research that has been accomplished in this field. Understanding communication theories can help us make sense of our daily life experiences. There are three Communication theories that I have studied that have touchedRead MoreCommunication Theory Paper : Framing1619 Words   |  7 PagesCommunication Theory Paper: Framing Christopher R. O’Hanlon Penn State University Abstract: Framing is extremely important in the media and in public relations because it has such an impact on many issues. This communication theory basically states that â€Å"gatekeepers† of media and journalists can control the frame in which news is reported and distributed. For framing to be properly instituted, the message has to be easily understood by the consumer. Public relations specialist frame almost everythingRead MoreApplication Paper : Organizational Communication Theory1757 Words   |  8 Pages December 2, 2015 Alethea Hong Chan COM 314 Organizational Theory Dr. Horowitz Alethea Hong Chan COM 314 Organizational Communication Theory Dr. Horowitz December 2, 2015 Application paper Identified by consumers the most recognizable brand in the real estate field, Century 21 West Coast Brokers is a real estate agency aiming to provide brand marks, generate people-oriented organization, as well as communicative and innovative technologies. I work as an administrativeRead MoreCom 321 Communication Theory Paper1903 Words   |  8 Pages Final Portfolio Kristy wenzl COM 321: Communication Theory Dan Tinianow July 16, 2017 Introduction: Do you address a tyke in a similar way that you address your supervisor? The word that you utilize and how you express your message varies from every individual you may experience. The reality of the matter is that speaking with a grown-up, a kid, a colleague, your President, or even a friend or family member, the dialect that you utilize contrasts withRead MoreThe Big Bang Theory - Communications Paper2275 Words   |  10 PagesThe Big Bang For decades the Big Bang theory has been the leading theory on the beginning of our universe. Alternate theories come and go, but mainly go. As new data and research are continually eliminating alternatives to the standard model of cosmology, the Big Bang just keeps getting stronger. Before discussing the alternate theories to the Big Bang theory, the basics of the early universe should first be understood. The main points opposing the theory are based around a few aspects that willRead MoreSmall Group Communication : An Effective Communication958 Words   |  4 Pages2015 COMM 2110 Small Group Analysis Paper 1. Small Group Communication The small group communication is an interpersonal communication within groups between thirty to twenty individuals. It is very important to have a quality communication such as information-sharing behavior and helping attitude among the members of group. The positive attitude and productive relationship between the group members help in increasing the performance of group. For quality communication, all the group members are requiredRead MoreInterpersonal Communication : The Heart And Soul Of Communication1366 Words   |  6 PagesInterpersonal communication is the heart and soul of communication. Interpersonal communication affects how individuals communicate with their parents, significant others, and immediate others, before expanding to other areas of life. Through communication, scholars have been able to predict an array of different reactions through calculated uses of surveys and questionnaires. The Expectancy Violations Theory (EVT) model defines violation expectedness â₠¬Å"as the extent to which behavior varies fromRead MoreExpectancy Violation Theory (Paper Rough Draft)1192 Words   |  5 PagesExpectancy Violation Theory (Paper Rough Draft) â€Æ' Expectancy Violation Theory, or more commonly referred to as EVT, is the study of attempting to explain one’s reactions to unexpected behavior of their peers, and the various meanings that people attribute to the violation, or infringement, of their personal space. Judee Burgoon defines personal space as the invisible, variable volume of space surrounding an individual that defines that individual’s preferred distance from others. I will explainRead MoreThe Theory Of Interpersonal Communications1491 Words   |  6 PagesIntroduction One of the most dominant theories in the field of interpersonal communications is Uncertainty Reduction Theory. The Uncertainty Reduction Theory was created by Berger and Calabrese in 1975. It is a communication theory from the post-positivist tradition, it is the only communication theory that specifically considers the initial interaction between people prior to the actual communication. Have you ever been invited to participate in an activity and you did not know anyone there expect

Pocahontas County Market Analysis Portrait - 1268 Words

Pocahontas County Market Analysis Portrait of Pocahontas County Pocahontas County is a rural area located in the southeast region of West Virginia, spanning 942 square miles. The scenic area serves as the site of the head waters for eight rivers: Cherry River, Cranberry River, Elk River, Ganley River, Greenbriar River, Tygart Valley River, Williams River, and Shaver Fork of the Cheat River and consists of 10 scattered small towns. As with other rural communities across the United States, Pocahontas Country suffers from a depressed local economy, substantial barriers to health care access, and difficulty in attracting health professionals. A market analysis of both the rural community and some options that may be used to attract health professionals to Pocahontas Memorial Hospital offers some proposed relief to the dampened healthcare outlook. Market Analyses Pocahontas County’s Population Gorchels indicated that to begin a market analysis, one must use segmentation factors most appropriate for the industry. In particular, consumer product companies, in this case Pocahontas Memorial Hospital, must use demographic variables such as age, family status, or lifestyle (Gorchels, 2000, p. 74). As of the 2010 Census there are 9,131 people residing in Pocahontas County. The racial makeup is 98% Caucasian, .78% African American, .43% Hispanic, .14% Asian, and .07% Native American with a median income for a household within the county of $26,401 (U.S. Census Bureau, 2013).

Bunzl plc Company profile and SWOT analysis Free Essays

Abstract Bunzl plc (LON: BNZL) is a specialist distribution and outsourcing company, ranked 93 in the FTSE 100 ranking (as at 6th September 2011), with market capitalisation of ?2.5 billion. The company reported a strong financial results in its 2011 half yearly financial report, with growth in revenue, operating profit and profit before tax, when its nearest competitor Amcor reported a decline. We will write a custom essay sample on Bunzl plc: Company profile and SWOT analysis or any similar topic only for you Order Now This report aims to give a brief overview of the company, its internal strengths and weaknesses and its opportunities and threats within the industries and geographies the company is operating. The first section is an introduction to the company, its financial performance and business activities across geographies. The impact its recent acquisitions have on the company’s competitive advantage in the industry is also covered as part of the second section of the report, SWOT (strength, weakness, opportunity and threat) analysis of the company. Introduction Bunzl plc (LON: BNZL), a specialist distribution and outsourcing company, is positioned at #93 in the FTSE 100 ranking, with market capitalization of ?2.5 billion, as at 6th of September 2011. The company mainly operates in the Americas, Europe and Asia Pacific. It engages in the distribution of non-food consumable products to various industries. Headquartered in London, it employs more than 13,000 people (Datamonitor, 2010). As indicated in the company’s half yearly financial report (2011), the first half of 2011 netted the company a reported ?2.4 billion in revenue, a 4% increase over the first half of 2010. The operating profit of the company was ?125.5 million, a 9% increase over H1 2010. The profit before tax was ?112.1 million, ?12 million higher than H1 2010. Cash flow remained strong, with cash generated from operations partly used to finance cash outflow for acquisition. This has minimize impact to the company’s net debt and EBITDA, with the latter reduced to 2.0 ratio compared to 2.1 at December 2010. The company faced difficult sales in UK and Ireland; however this is offset by the strong organic growth in North America, Continental Europe and rest of the world. Bunzl also recently embarked on a string of acquisitions, to strengthen and expand its geographical and market presence. The company has acquired seven so far in 2011, and has committed ?123 million to date. Bunzl divested its vending business in the UK as it saw that the business was no longer a strategic fit within the portfolio of the Group’s businesses. Despite the company’s development effort, competition is strong from the high street coffee shops, which has led to reductions in vend volumes. SWOT analysis Bunzl caters to industries such as grocery store supplies, food service packaging, catering equipment and cleaning and hygiene products. Datamonitor (2010) analysed Bunzl’s main strength to be its well-balanced geographic presence and business spread over different industries. Through its presence across the world, Bunzl is able to take advantage of opportunities in any one market, and maintain presence in other markets to fend off threats. The diverse industries provide cross selling opportunities to Bunzl, which works in favour of the company as it boost the company’s growth in difficult global economic situation, as shown in the past few years. Additional positive contributor to its strength is its diverse range of customers (individual, retailers and institutional) and its well balanced mix of high margin low volume business and low margin high volume business. The company also has a robust financial performance which adds to the strength of its market share. It has been registering strong financial growth in the past few fiscal years, while its competitor Amcor registered a decrease. Its main weakness would be its lack of scale of operation, which reduces its collective bargaining power. Compared to other players operating in its market, Bunzl is relatively small. Its FY2009 revenue of ?4.6 billion is significantly lower than its competitors such as Supervalu’s ?40.6 billion and CS Wholesale Grocers’ $19.3 billion. Another weakness is their underfunded pension obligations, which require the company to make cash payments at regular interval thereby reducing its cash available for other business purpose. Bunzl’s acquisitions will expand its opportunities, through extending its product offering and increasing its customer base. It will also strengthen its growth and sourcing capabilities. Opportunity is also gained from changing customer’s consumption habits and lifestyle, with the increase in demand for convenient, on-the-go packaging. The demand for food service disposables in the US is expected to increase by 3.5% per annum through 2013, and the same trend goes for Europe as well. With this growth projection, Bunzl can leverage its wide product portfolio and distribution network to serve the growing demand in various geographies and benefit from increased revenue and higher profitability. Another growing market is the private label consumer goods industry, which has been growing at a fast pace in the past few years. An online global survey conducted in 2010 revealed that due to the economic downturn 60% of consumers across 55 countries from Asia Pacific, Europe, North America, Latin America and Middle East/Africa has been increasingly purchasing private brands. The economic pressure has been driving consumers to value-oriented decisions. Retailers have also been pushing improvements in their product quality and selection of offerings; another contributor to the growing consumption. Labour cost has been increasing in some key markets of the company, which contributes to its main threat as it will impact the company’s cost structure and its profit margins. Another threat is the weak economic situation, which could reduce the company’s margins. North America is Bunzl’s largest market, whose economic activities have been slowing down due to the economic crisis. In addition, the level of unemployment in the US is rising, which will contribute to lower consumption expenditure as the disposable income of customers decrease. Conclusion Bunzl’s strong first half of 2011 result continues the company’s positive performance in the midst of economic downturn. Despite difficult economic situations in its key markets, North America and Europe, its strategic acquisition drive appears to bear fruit in expanding Bunzl’s presence and market share. It has also divested its vending business, which the company viewed as no longer a fit with the overall company strategy. With its robust financial performance, diverse geographic presence, product offerings and customer base, Bunzl is poised to leverage on its strengths to capitalise on new opportunities, growing demand in convenient and on-the-go products and private brands. The company is well placed to meet the demand in various geographies and increase its revenues and profit margins. Bunzl’s acquisition drive has increased its collective bargaining power and scale of operations. However the company has to keep generating cash in order to fund its underfunded pension obligations. The economic downturn poses a threat to demand growth in Bunzl’s key markets and the increasing labour cost will impact the company’s cost structure and profit margins. Bibliography Bunzl plc. (2011). Half Yearly Financial Report for Six Months Ended 30 June 2011. [online]. August 2011. Available from: http://www.bunzl.com/bunzl/media/press_releases/2011/2011-08-30b/2011-08-30bv2.pdf. [Accessed: 9th September 2011] Datamonitor (2010). Bunzl plc: Company Profile [online]. London: Datamonitor. Available from http://www.datamonitor.com/ [Accessed: 9th September 2011] Stock Challenge (2011). FTSE All-Share Index Ranking (unofficial guide) [online]. Available from: http://www.stockchallenge.co.uk/ftse.php [Accessed: 14th September 2011] How to cite Bunzl plc: Company profile and SWOT analysis, Essay examples

Brain Damage free essay sample

Title: What does the study of brain injury and disease tell us about normal brain functioning? Word count (Excluding title and references section): 829 What does the study of brain injury and disease tell us about normal brain functioning? To understand atypical brain function, it is important to distinguish the expectations for a typical brain function. It is true that many diseases or injuries result in impairments in cognition; as different areas of the brain is designed to control specific cognition and processes. For example the hemispheres are known to control different functions such as language, spatial judgements, reasoning and abstract notions (Martin, 2003). Whilst, the frontal lobe is famous for processing memory, attention, personality, and behaviour (Martin, 2003). Parietal lobe tends to control spatial and sensory information; whereas occipital lobe processes visual stimulus. Language, retrieval of memory and behaviour is administrated through temporal lobe (Martin, 2003). Finally, the limbic system tends to control emotion as well as short term memory (Martin, 2003). We will write a custom essay sample on Brain Damage or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Brain damage is the degeneration or abnormal growth of brain cells, which can be the result of outer (injury) or inner (disease) influences. Therefore, in cases of brain disease there are biological and psychological impairment that causes abnormality in the brain such as Alzheimer’s disease, Dementia, Amnesia and Aphasia; which some may be genetically inherited. Brain disease such as Alzheimer’s help us to understand the processes of the central executive function, which assists in producing controlled and flexible responses (Groome, 2006). In Alzheimer’s Disease (AD), this process is replaced by automatic and stereotyped responses; thus, it results in a dysexecutive syndrome (Groome, 2006; Baddely Wilson, 1988). Conditions such as AD, symptoms like amnesia and dementia are known to involve damage to frontal lobes (Groome, 2006); therefore, there are impairments in abstract and conceptual thinking, attention, behaviour and memory. For example, lesions to frontal lobes result in difficulty in retrieving contextual information (Parkin, Walter Hunkin. 1995); thus, when presented with series of items, the frontal lobe patients are likely to remember the item shortly after, however, are not able to specify the order in which they were presented in (Swain, Polkey, Bullock Morris. , 1998). Additionally, patient H. M had part of his medial temporal lobes removed due to his epilepsy; however most of his hippocampus were also removed to reduce seizures (Groome, 2006). Although his condition improved, he developed amnesi a, which affected his short term memory (Groome, 2006). This meant he was no longer able to form new memories due to the lesion made to his hippocampus. Schizophrenia is a psychiatric disorder that results in several cognition impairments such as: deficit in memory and learning, poor abstract thinking and problem solving, difficulty in sustaining attention. Studies suggest that such patients are likely to suffer from dysfunction in areas such as : frontal lobe, temporal lobe, left or right hemisphere and basal ganglia (Blanchard Neale, 1994). Heinrichs Zakzanis (1998) illustrated how schizophrenic patients tend to have impaired verbal memory. Furthermore, injuries or lesions to frontal and temporal lobes of the cerebral cortex can result in language deficiencies, such as Wernicke and Broca’s aphasia (Groome, 2006). For example, patient Phineas Gage suffered an injury to the Broca’s area (damage to frontal lobe), showed inability to produce language, as there was no sentence structure and the language was just string of disjointed words (Fleischman, 2002; Groome, 2006). Gage also showed emotional inbalance, where he was described to have acted out of character and was more aggressive, which was the result of damage to amygdale (Fleischman, 2002; Groome, 2006). Whilst, Wernicke’s aphasia (damage to temporal lobe) results in meaningless production of language; the patient is able to produce sentences but it does not convey information (Groome, 2006). Moreover, studies on blindsight suggest that patients such as DB have no conscious experience of perceived surroundings, however they manage to use the visual information at some other level to guide them through the surrounding world (Groome, 2006). It is believed that this neglect is the result of damage to the contralateral hemisphere. For example patients who have lesions to the right hemisphere have left spatial neglect, thus will fail to notice the left side of space (Groome, 2006). Such studies, highlight that spatial neglect is not a unitary disorder but a cohort of deficits. Thus, it allows us to distinguish between conscious experiences and the ability to respond appropriately to stimulus (Groome, 2006). The brain is a major organ that executes functions and vital processes essential to human activity; for example thinking, memory, language and emotions. The use of brain injuries and diseases, enables us to identify better models to comprehend cognition; as these areas will create a natural lesion in the processing mechanism. Thus, it identifies specific elements that play a major role in cognition. The mentioned studies show specific cognitions can be used to process information in a particular way. To ensure that specific cognitive model is processing properly, it is important to look at the neural activity of that region. Lack of activity in the interested area shows impairment in the model and that region. Therefore, by studying that specific area further, we can highlight its activity and information processing. This will allow us to understand normal functioning of the brain further. However, it is important to note that these theories might not be fully supported. For example, not much is known about the central executive system; thus, the vagueness only allows to corroborate processes that are not fully understood. Therefore it is vital to critically analyse theories before applying them. References Baddeley, AD. Kopelman, MD. , and Wilson, BA. (2004). The Essential Handbook of Memory Disorders for Clinicians. John Wiley Sons, Ltd Blanchard, J. J. Neale, J. M. (1994) The neuropsychological signature of schizophrenia: generalized or differential deficit? American Journal of Psychiatry, 151, 40–48. Fleischman, J. (2002). Phineas Gage: A gruesome but true story about brain science. Boston: Houghton Mifflin. Groome, D. (2006). An introduction to cognitive psychology. Hove: Eng land. Heinrichs, R. W. Zakzanis, K. K. 1998) Neurocognitive deficit in schizophrenia: A quantitative review of the evidence. Neuropsychology, 12, 426–445. Martin, G. N. (2003). Essential biological psychology. London: Arnold. Parkin, AJ. , Walter, BM. , and Hunkin, MM. (1995). Relationships between normal aging frontal lobe function, and memory for temporal spatial information. Neuropsychology, 9, 304-312. Swain, SA. , Polkey, CE. , Bullock, P. Morris, RB. (1998). Recognition memory and memory for order in script-based stories following frontal lobe excisions. Cortex. 34, 25-45.

Confucianism And Chuang

Confucianism And Chuang-Tzu Essay The brightest signs of art and thought in civilization often spring from turmoil, be it outer war or inner strife, as is definitely the case in ancient China. During one of these periods in transition of government and ruling class, two distinct philosophies sprang from the raging waters of Chinas ever-cyclic river of war and rebuilding. These philosophies were the brain-children of two very notable individuals, Confucius and Chuang Tzu, both of whom saw the suffering of their country men and felt called upon to render the way which would relieve their people. Confucius, was a very rational, logical man who believed that the world could be set into its proper order by prescribing morals embedded in rituals practiced by those in power. Therefore instilling a desire for the people to practice these same rituals and ultimately leading a moral educated life. Although this is just a very basic statement of Confucian thought it does illustrate the great differences in the approaches taken by these two men. For while in all his teachings Confucius stressed the importance of morals and the attention that must be paid to scholastics and the matters of the physical world of politics and order, Chuang Tzu, takes an entirely different, and I believe, commonly misunderstood approach to resolving the same issue. In his writings Chuang Tzu, constantly hints at the existence of this mystical energy force, which flows with exact order through the cosmos, a presence if you will that has been since there has been anything, but yet is not old. In the mind of Chuang Tzu, when one discovered this flow, and was able to establish a solid connection, one would be filled with the energy of the cosmos, taking its power with them wherever they went, constantly using it to guide them through the labyrinth that appears to those outside of the way to be the path of life. Therefore, by establishing and maintaining this connection, one can no in absolute certainty what is and what should be the proper course of action they should take. It has been said many times that Chuang Tzu himself was quite a spiritual mystic, which I believe to be a fitting description. However, the problem arises when individuals take this description and simply write off his works as nothing more than complex fairy tales separated by only a few degrees from those of dragons and fairies in western myth. One must not make this mistake, for mysticism and the life and work of and eastern spiritual mystic has just as much validity as does that of faith and the writings of another quite mystic spiritual character found embedded in western thought, this person being none other than Jesus of Nazareth. There are many questions which modern science has no answer and for these questions the mystics have the upper hand, for if through their arts, one souls finds their way then they have accomplished a task which will forever elude the scientific realm. Philosophy .

Zara Brand Managament free essay sample

Its name is well known all over the world, but it is very young brand in our country. Therefore, I took this brand in order to show how young and popular brand that recently came to the retail market is going to be developed, communicated and bring value to its Kazakhstani consumers. The first part of this work talks about the brand Zara itself. Mainly, about its history, internationalization, the brand uniqueness and quick speed to consumers demand, and how the Kazakhstani consumers feel and react to its name. The second part of this report demonstrates the six general criteria of brand elements of Zara, the elements of being successful, POD/POP and, of course the consumer based brand equity pyramid of Kazakhstani consumers. Finally, the paper identifies the main competitors of Zara in the Kazakstani market. Though, the main competitors are United Colors of Benetton, Mango, Mexx, Celio and Oggi. We will write a custom essay sample on Zara Brand Managament or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is done in order to clearly understand the future of this brand in Kazakhstan. Part I HistoryZara is the flagship chain store of Inditex Group owned by Spanish company tycoon Amancio Ortega, who also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterque, Stradivarius and Bershka. The group is headquartered in a Coruna, Galicia, and Spain, where the first Zara store opened in 1975. It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared with a six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries.Perhaps its most unusual strategy was its policy of zero advertising. The company preferred to invest a percentage of revenues in opening new stores instead. Zara was described by Louis Vuitton fashion director Daniel Piette as â€Å"possibly the most innovative and devastating retailer in the world. † Zara has also been described as a â€Å"Spanish success story† by CNN. Its first store featured low-priced look-alike products of popular, higher-end clothing fashions. The store proved to be a success, and Ortega started opening more Zara stores in Spain.